Associate Director / Director, SEO & GEO

About the role

Klook is seeking an experienced SEO leader to safeguard its organic dominance and prepare the platform for the AI-driven search era. The role blends marketing strategy with deep technical expertise, focusing on entity‑based optimization, large‑language‑model readiness, and geo‑targeted search performance.

Key responsibilities

• Shift SEO strategy from keyword‑centric to entity‑centric, positioning Klook as an authoritative travel data source in Knowledge Graphs.
• Manage crawl budgets and Core Web Vitals for millions of dynamic pages, ensuring high indexability and performance.
• Implement advanced Schema.org markup (Event, Ticket, aggregateRating) to unlock rich snippets and feed structured data to LLMs.
• Guide engineering on Server‑Side Rendering and Dynamic Rendering for Single Page Applications to optimize bot access.
• Design and execute GEO‑focused experiments that surface Klook content in AI‑generated answers and snapshots.
• Conduct large‑scale technical audits using DeepCrawl, Botify, or Screaming Frog across 5M+ URLs.
• Optimize web performance by refining the Critical Rendering Path, minifying assets, and improving PageSpeed scores.
• Collaborate on Retrieval‑Augmented Generation (RAG) strategies to enhance LLM relevance.

Required profile

• Proven senior SEO leadership experience, preferably at a global consumer‑facing brand.
• Strong analytical mindset with ability to translate data into actionable SEO tactics.
• Comfortable working at the intersection of marketing, engineering, and AI technologies.

Required skills

• DeepCrawl (Lumar), Botify, Screaming Frog
• Schema.org structured data implementation
• Server‑Side Rendering (SSR) and Single Page Application (SPA) SEO
• Core Web Vitals optimization
• PageSpeed and Critical Rendering Path expertise
• Large Language Model (LLM) concepts: ChatGPT, Gemini, Search Generative Experience (SGE)
• Retrieval‑Augmented Generation (RAG) familiarity