Associate Director, Regional Marketing: New Product Planning (Asia Pacific)

About the role

The Regional Commercial Manager New Product Planning is the regional commercial owner and ambassador for New Product Planning across the Specialty, Pharma & Infectious Disease (SP&ID) Business Unit for Asia Pacific. The role covers opportunity assessment, market prioritization, early commercial planning and cross-functional coordination to support the development and launch preparation of future SP&ID products. Selected candidates can work remotely from their home country within the Asia Pacific region.

Key responsibilities

• Develop and support regional strategies for introducing new SP&ID products in Asia Pacific, and assess pipeline assets for opportunity, market fit and commercial viability.
• Analyse market trends, customer needs, competition and access considerations to shape go-to-market direction.
• Partner with global, regional and local teams, and support forecasting, Stage Gate and Enterprise Go-to-Market (EGTM) deliverables for priority assets.
• Act as the main link between global, regional and local teams, communicating opportunities, risks, milestones and decision points to leadership and stakeholders.
• Mobilise and align cross-functional teams (marketing, sales, access, medical, finance, policy) and drive early launch preparation and forecasting.
• Coach and support local New Product Leads, marketers and project teams, and build marketing capability in launch planning and opportunity assessment.

Required profile

• 5-10 years of experience in the pharmaceutical industry.
• Marketing and/or commercial experience, including launch planning and readiness, with knowledge of market access, policy, medical affairs and value evidence generation.
• Ability to analyse complex market data and synthesise insights into commercial recommendations.
• Ability to influence without authority, with strong curiosity and willingness to apply AI in analysis, communication and execution.
• Preferred: Asia Pacific market experience, strong storytelling and executive communication, and comfort with regional and global stakeholders.