Brand Manager

About the role

Novartis is looking for a Brand Manager who will own brand strategy and execution, working closely with local leadership, regional and global marketing and Medical. The role turns customer insights into plans that drive growth and make a difference for patients.

Key responsibilities

• Define brand strategy with local management and global marketing and turn it into clear tactical plans
• Lead the Integrated Brand Team and Launch Team content and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment and act quickly to stay on course
• Work with Medical to engage key centres and opinion leaders and understand the needs of each patient segment

Required profile

• University degree in life sciences, marketing, business or a related field
• At least 2 years of brand management or marketing experience in the pharmaceutical industry
• Proven track record of building and delivering brand strategies and plans
• Strong understanding of pharma markets, customers and healthcare systems

Required skills

• Financial skills and experience managing budgets
• Confidence leading across functions and managing stakeholders in a matrix organisation
• Strategic, analytical and data-driven mindset
• Experience using digital and AI tools in day-to-day work