Business Marketing Manager

About the role

NCS, an AI tech services company and subsidiary of the Singtel Group, is looking for a Business Marketing Manager in Singapore. The role develops and executes strategic marketing initiatives to strengthen client engagement, raise market awareness of NCS' capabilities and support business growth across Operating Groups, Service Organisations and AI Central's services, products and platforms. It works closely with business stakeholders, Corporate Communications, Digital Marketing, partner ecosystem and external agencies.

Key responsibilities

• Work with Operating Group and Service Organisation stakeholders to turn business priorities and client needs into marketing and client engagement plans
• Develop and run account-based marketing programmes for strategic accounts and priority industries, including stakeholder mapping and C-suite engagement
• Showcase NCS' capabilities and success stories through case studies, industry events and thought leadership
• Build go-to-market strategies and campaigns, and define brand positioning and messaging for new offerings
• Plan and manage participation in industry events, conferences and solution showcases
• Produce marketing content such as website copy, case studies and thought leadership assets, and amplify it across channels with Digital Marketing
• Support strategic partnerships, MOUs and business announcements with marketing narratives and collaterals
• Develop thought leadership content and speak at industry platforms
• Plan and deliver events end-to-end, including programme, venue and vendor management, invitations, speakers and on-site execution
• Manage event budgets, vendor performance and compliance with procurement and governance requirements
• Manage project briefs, agencies, vendors and creative designers, and oversee project timelines, budgets and deliverables

Required profile

• Experience in B2B marketing, business marketing, integrated marketing communications or events management is an advantage
• Experience in technology or IT services, go-to-market campaigns, client engagement and stakeholder management is an advantage
• Proven ability to manage marketing projects, corporate events, agencies and cross-functional stakeholders
• Able to work with minimal supervision, manage multiple priorities and deliver within tight timelines

Required skills

• Good understanding of B2B marketing, account-based marketing, brand positioning and go-to-market strategies
• Excellent project management, communication, writing and presentation skills
• Strong stakeholder management, organisational and problem-solving abilities