Business Marketing Manager - Radiation Oncology Solutions (APJ)

About the role

Siemens Healthineers is looking for a Business Marketing Manager for Radiation Oncology Solutions (ROS) to join its Asia Pacific Japan (APJ) Business Management team. Reporting to the Head of Business Management, ROS APJ, the role works with product marketing teams on business planning, performance management and portfolio strategy, and develops competitive strategies that drive profitable growth. It combines analytical capability, commercial judgement and cross-functional leadership to influence priorities across regional, zone and global teams.

Key responsibilities

• Support the Director of Product Marketing on APJ annual and long-range business planning, turning strategic priorities into market assumptions, growth targets and resource requirements.
• Build business cases, market projections, forecasts and scenario analyses, and set KPIs and governance routines to track performance and recommend corrective actions.
• Partner with Finance, Sales and marketing teams in APJ zones, and prepare executive recommendations for APJ and global leadership.
• Support portfolio strategy across the product lifecycle, assess portfolio attractiveness and profitability, and help drive regional installed-base adoption of upgrades, upsells and replacements.
• Maintain an APJ market landscape covering size, growth, customers, installed base, clinical trends, reimbursement, regulation and channels, and shape segmentation, positioning, pricing and channel approaches.
• Set up competitive intelligence, develop competitive strategies, battlecards and account-level tactics, and anticipate competitor responses.
• Lead cross-functional programmes across Product Management, Sales, Finance, Clinical, Medical Affairs, Regulatory, Service, Applications and Marketing Communications, and turn strategy into prioritised workplans.

Required profile

• Bachelor's degree or above; a background in radiation or other oncology fields is strongly preferred.
• At least 10 years of relevant experience in business management, strategic planning, portfolio or product management, preferably in a large healthcare or medical technology company, with regional or global responsibility.
• Proven experience developing portfolio, segmentation, positioning, pricing, lifecycle and go-to-market strategies in complex, multi-country markets.
• Willing to travel more than 30% of the time, work weekends and early mornings/evenings, and able to work from any of the APJ countries (Singapore, Japan, Korea, Malaysia, Thailand).

Required skills

• Business planning, financial and market modelling, scenario development, forecasting, KPI design and performance management.
• Market research and competitive intelligence, synthesising data into strategic implications and practical tactics.
• Excellent written, verbal and visual communication skills with an excellent command of English.
• Leadership experience managing diverse groups across locations, and knowledge of Asia Pacific markets.