Catering Sales Manager

About the role

A Catering Sales Manager is sought to join the events catering division and lead business development across Singapore. The role suits someone with a proven track record in F&B sales who wants to help shape the sales strategy and drive growth in the events catering space. The manager focuses on acquiring new clients and managing key accounts across business segments and corporate sectors, working closely with the kitchen, operations and marketing teams to deliver customised menus and proposals while meeting revenue goals.

Key responsibilities

• Help develop and implement the division's business plan, sales strategy and marketing plan
• Prepare action plans for new leads, sales opportunities and target clients, and coordinate plans to enter new and existing markets
• Build strong, lasting client relationships, strengthen loyalty and manage account growth
• Give timely feedback to senior management on sales performance, market trends and client needs
• Submit accurate, competitive pricing and proposals while maintaining healthy margins
• Work with Marketing on new catering concepts, layouts and promotional strategies
• Collaborate with the Kitchen team on customised menus, quotes and food styling
• Attend client meetings, tastings and events to oversee order delivery
• Contribute to annual business objectives and take on special assignments

Required profile

• Diploma or degree in any discipline
• At least 3 years of sales experience, preferably in F&B catering or hospitality
• Excellent interpersonal, communication and presentation skills
• Ability to prospect, close deals and manage long-term accounts
• Able to work in a fast-paced environment and meet deadlines
• Comfortable quoting, pricing and working across departments

Required skills

• Familiarity with CRM tools or basic reporting systems is a bonus