Chief Marketing Officer

About the role

Statrys, a fast-growing fintech founded in 2019 with operations in Hong Kong, Singapore, Bangkok and Paris, is looking for a Chief Marketing Officer to own the global marketing strategy and execution across the entire customer lifecycle. You will lead a full-stack marketing team covering digital, brand, content and performance, driving measurable growth and strengthening the company's position in the fintech space while expanding into new markets.

Key responsibilities

• Define and execute the marketing strategy and roadmap across digital acquisition, customer engagement, brand development and market expansion.
• Shape the brand in core markets such as Hong Kong and Singapore and emerging ones such as France, keeping messaging consistent across website, campaigns, sales enablement content and thought leadership.
• Lead digital acquisition (SEO, SEM, paid social, remarketing) and ROI-focused performance marketing for lead generation and conversion.
• Work with Product and Sales to turn product capabilities into value propositions, optimise the customer journey from awareness to loyalty, and partner with Customer Success to reduce churn.
• Define KPIs, set up tracking and use analytics tools to improve campaign performance.
• Own go-to-market strategies for new geographies and product launches, and stay ahead of marketing trends and martech innovations.
• Build, lead and mentor a cross-functional marketing team and collaborate with the executive team and Product, Sales, Customer Success and Compliance.

Required profile

• 8+ years of progressive marketing experience in B2B SaaS, fintech or digital-first companies.
• Proven track record of full-funnel marketing strategies.
• Strong analytical mindset and exceptional leadership and collaboration skills.
• Fluent English; French is a strong plus.

Required skills

• SEO, performance marketing, content strategy, brand development and marketing automation.
• Analytical tools such as GA4, HubSpot or similar platforms.

What we offer

• 20 days of annual leave.
• Hybrid working: home every Wednesday plus 15 extra WFH days per year.
• Comprehensive health insurance.