PR Executive – Beauty Brand, Singapore

About the role

Caudalie, a French skincare brand rooted in clean beauty, sustainability and innovation, is expanding its regional team in Singapore. It is looking for a dynamic PR Executive to act as the main contact for press and KOLs, manage day-to-day PR operations and events, and report directly to the Marketing & Communication SEAPAC Director. The role suits someone passionate about beauty, social media and influencer marketing.

Key responsibilities

• Act as the main contact for media, influencers and makeup artists.
• Manage press assets such as samples, imagery, press releases and campaign materials.
• Pitch proactively and reactively to secure coverage across priority titles.
• Coordinate interviews, Q&As and award submissions.
• Support influencer collaborations: briefings, follow-ups and content delivery.
• Manage ongoing product seeding and creative mailers.
• Plan and run PR events and trips, handling guest lists, logistics, suppliers, venues and budgets.
• Produce monthly PR reports and track EMV.

Required profile

• Bachelor's degree in Communications, Marketing or a related field.
• Strong interest in the beauty industry.
• Previous internship or experience in PR/communications in a brand or PR agency is a plus.
• Fluent English; French is an advantage.

Required skills

• Excellent knowledge of social media platforms, especially TikTok and Instagram.
• Creative, organized and detail-oriented, with strong communication skills.