Creative Strategist & Content Producer

About the role

Miraco Nutripharm is looking for a Creative Strategist & Content Producer to shape how its health and pharmaceutical brands communicate across digital and offline channels. The role develops and tests high-impact creative strategies and produces content assets (visual, video, copy) internally to drive traffic, conversion, lower customer acquisition cost and grow revenue for the company's Shopify, Shopee and Lazada stores through social media and paid advertising. It suits someone who balances creativity, analytics and brand strategy in the health supplement industry.

Key responsibilities

• Create tailored creative strategies for B2C and B2B audiences, adapted to platform formats and regulatory requirements in each market
• Build creative testing matrices and hypotheses (hooks, CTAs, visuals, copy length) to improve CTR and CVR
• Turn audience segmentation data into creative themes that fit each stage of the marketing funnel
• Monitor competitors and industry trends to find new creative formats and messaging
• Lead end-to-end creative development and production for organic and paid campaigns (Meta, TikTok, Google/YouTube)
• Edit native social content and performance ads, including static/image editing, fast-paced short-form video editing and use of generative AI tools
• Write ad copy, headlines and captions with strong value propositions and CTAs
• Tag, archive and deploy assets across Shopify, Shopee and Lazada storefronts and advertising platforms
• Analyse performance reports with the Marketing Manager and use ROAS, CPA, CTR and CVR to iterate creatives
• Integrate winning creatives into e-commerce storefronts and keep content consistent across digital and print media
• Ensure all content meets regulatory and ethical standards in each country, including product claims and advertising language

Required profile

• 3-5 years of experience in creative strategy, content creation, social media or brand marketing, ideally in health supplements, healthcare or wellness
• Strong understanding of social media trends and platform best practices
• Familiarity with regulatory communication standards or a track record in health supplements or healthcare is a plus

Required skills

• Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), CapCut, Canva, Figma or similar
• Excellent writing, editing and visual storytelling skills
• Communication, project management and cross-functional collaboration skills