CRM & Email Campaign Specialist (9-Month Maternity Coverage)

About the role

UPS is hiring a CRM and email campaign specialist to support the execution of CRM and email marketing campaigns in key markets across Asia. The role sits within a dynamic team that drives business performance and customer engagement through differentiated marketing tactics. It is a fixed-term position covering 9 months of maternity leave.

Key responsibilities

• Support project and program execution, including timelines, deliverables and coordination with agencies, cross-functional teams and vendors.
• Create strategic analysis based on secondary research, regional internal research and customer data, using Microsoft Copilot and other AI tools to generate insights and improve CRM programs.
• Monitor campaign performance through UPS data systems and Power BI and Excel dashboards, measure marketing results and flag variances from expected performance.
• Collect, clean, process and consolidate data from multiple sources, analyse customer relationship data and identify penetration opportunities.
• Support content creation, such as drafting accurate, on-brand email copy suited to each market.
• Produce reports and dashboards using Power BI and Excel, and use Microsoft Copilot and other AI tools to boost analysis and productivity.

Required profile

• Diploma or Bachelor's degree in Business, Marketing, Statistics, Finance or Strategy.
• Project management experience and the ability to manage multiple priorities and stakeholders.
• Experience using Microsoft Copilot or other AI tools for analysis, insight generation and reporting.
• Basic content creation skills, such as writing clear and concise email copy.
• Strong analytical, organisational and problem-solving skills, and strong written and verbal communication.

Required skills

• Power BI and Excel
• Database management
• Microsoft Office: Excel, Access, PowerPoint and Power BI
• Data mining and data analysis