CRM Manager – APAC

About the role

Wise is expanding its CRM team to consolidate efforts on APAC region communications, and is looking for a CRM Manager to lead the APAC CRM strategy and implementation. The manager owns and delivers an effective communications strategy for Wise's customers, from product launches to lifecycle communications. The role is based in the Singapore office, with travel to London twice a year for CRM Global planning, and reports into the APAC CRM team.

Key responsibilities

• Develop and manage the APAC CRM strategy, including customer lifecycle management, segmentation and engagement initiatives
• Work with Product, Marketing, Creative, Engineering and Analytics teams to align and execute across email, push notifications and in-product messages
• Use data-driven insights to segment business customers and tailor communications and offerings
• Design and run customer lifecycle strategies to drive long-term engagement and loyalty
• Analyse campaign performance to improve engagement and conversion at every stage of the customer journey
• Manage database health and retention, keeping communications compliant with CRM best practice and regulatory requirements
• Handle email calendar management, deliverability and monthly reporting
• Implement localisation for international campaigns and maintain an A/B testing plan for the APAC region

Required profile

• Mid-level experience
• Passion for driving product adoption and brand awareness

Required skills

• Liquid and SQL experience is an added bonus but not required
• Braze knowledge is an added bonus but not required