CRM MarTech & Email Ops Manager

About the role

This is a hands-on, high-output role combining deep technical expertise with operational excellence. You will own the email channel end-to-end while leading MarTech platform strategy, CDP configuration and data integration. You will architect scalable systems, drive performance through data and use AI to maximise productivity.

Key responsibilities

• Email operations: build, QA, deploy and report on lifecycle, promotional, transactional and triggered campaigns with defined SLAs
• Design and maintain email templates, content blocks, dynamic modules and personalisation frameworks, and write Liquid, HTML/CSS and AMPscript code
• Manage send frequency, suppression, fatigue, audience conflicts, sender reputation, authentication (SPF/DKIM/DMARC) and inbox placement
• Support GTM launches by turning product briefs into campaigns
• Lead the MarTech roadmap for CDP, engagement platform, analytics, experimentation and data pipelines, configure CDP connections and define tracking plans and event taxonomies
• Write API requirements and payloads, build audience definitions and segments, and evaluate emerging MarTech capabilities
• Develop reporting frameworks, maintain documentation (PRDs, specs, runbooks) and enforce campaign standards and SLAs
• Leverage AI tools across content, code, QA, analysis and reporting, and build documented AI-assisted workflows

Required profile

• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
• Proven track record of performance tracking, A/B testing and data-driven optimisation
• Exceptional organisational skills and excellent stakeholder management across CRM, Product, Marketing, Strategy and Research
• Fluent English (written and verbal)
• Solid understanding of GDPR, CAN-SPAM, CASL and PECR, including opt-in/opt-out and consent frameworks

Required skills

• Expert-level CRM/email platform and CDP skills (e.g. Braze, Optimove, SendGrid, Segment CDP)
• Strong coding in Liquid, HTML and CSS for email templates
• SQL for querying datasets and building audience definitions
• Nice to have: machine learning concepts, API integrations, cross-channel journey orchestration, experimentation and commercial KPIs