Demand Generation Manager, Startups, APAC

About the role

Stripe's APAC Demand Generation team builds strategies to engage prospects and customers and generate demand for its prioritized solutions, working with Campaigns, Product Marketing, Field Marketing, Performance Marketing, Lifecycle Marketing, Sales Development, Sales and Marketing Operations. The Demand Generation Manager, Startups, APAC leads day-to-day demand generation for the Startup segment in the region, turning global priorities into an integrated APAC plan and leading cross-functional execution across channels and markets. The role reports to the APAC Platforms and Startups Demand Generation lead.

Key responsibilities

• Develop and execute an integrated, multi-channel demand generation plan for startups across APAC, aligned with regional priorities and global Startup strategy.
• Translate global campaigns into regional programs, adapting messaging, audience strategy, content, channel mix and execution.
• Lead cross-channel programs spanning paid media, lifecycle and email, content distribution, online and in-person events, field marketing, partner channels and Sales Development follow-up.
• Own the day-to-day performance of the APAC Startup campaign portfolio, using funnel and campaign data to diagnose gaps and improve results.
• Partner with regional Sales and Sales Development teams to align priorities, strengthen lead follow-up and connect marketing to pipeline and activation outcomes.
• Represent APAC market needs in global planning and share regional results and learnings with global and regional partners.
• Build programs that engage founders and startup decision-makers from company formation through expansion and global growth.
• Work with campaign operations and instrumentation partners to set measurement plans, maintain campaign hygiene and evaluate programs accurately.
• Manage multiple complex workstreams and run experiments to improve engagement, conversion, channel effectiveness and scalability.

Required profile

• 8+ years of experience developing and executing B2B demand generation, growth marketing or integrated marketing programs in the technology industry.
• Experience owning multi-channel campaigns across APAC markets with measurable funnel, pipeline, activation or revenue outcomes.
• Ability to lead complex cross-functional programs independently and anticipate execution risks.
• Experience partnering with Sales and Sales Development teams.
• Preferred: experience marketing to startups, founders or fast-growing technology companies, familiarity with the APAC startup ecosystem, and experience in payments, fintech, SaaS or financial infrastructure.

Required skills

• Digital demand channels: paid media, lifecycle and email marketing, content, online events, lead management.
• Analytical skills: defining KPIs, interpreting campaign and funnel performance, recommending actions.
• Account-based marketing, partner marketing, marketing automation, experimentation and performance optimization (preferred).

What we offer

• Annual salary range of SGD 230,800 - SGD 346,200 in the primary location, which may vary by location and level.
• Possible equity, company bonus or sales commissions/bonuses, retirement plans, health benefits and wellness stipends.
• At least 50% of the time in the local office per month, depending on role, team and location.