Digital Manager

About the role

The Digital Manager joins the Digital and Brand Marketing team within the Communications team and takes ownership of the Enabling Guide and the SG Enable corporate website. The role is central to an upcoming digital revamp that will improve information service delivery, navigation and searchability, and integrate new features. It also covers the broader client-facing web and digital ecosystem.

Key responsibilities

• Manage and transform the Enabling Guide and corporate website, including user research, content strategy, technical coordination, data governance and accessibility standards
• Coordinate the end-to-end transformation, vendor management and inter-division alignment, and ensure information accuracy, quality and accessibility
• Future-proof the websites through responsible AI adoption, recommending and tracking smart search, LLM optimisation and AI-enhanced CMS features
• Grow traffic and engagement, and maintain accessibility compliance (e.g. WCAG)
• Generate client insights: insight reports or dashboards for Business Units, search query analysis, friction point tracking and feedback collection
• Improve discoverability of disability-related information through backlinks, referral traffic and SEO, AEO and GEO
• Advise Business Units on their own digital assets and help maintain a coherent brand narrative
• Support brand marketing and social media campaigns, and help develop brand assets and printed and digital collaterals

Required profile

• Degree in Communications, Marketing, Digital Media, Information Systems or a related field
• At least 5-8 years managing websites or digital platforms, including leading a redesign, migration or major revamp
• Strong stakeholder management and vendor management experience
• Excellent English, with copywriting, editorial and storytelling skills; design and video editing skills are advantageous
• Prior exposure to brand or campaign marketing, and experience in disability, healthcare, social service or public service sectors is an advantage

Required skills

• Web analytics tools such as Google Analytics
• SEO, AEO and GEO
• Web accessibility standards (WCAG)
• Familiarity with AI-enabled digital tools; DXP experience (AEM, Sitecore, Govtech) is advantageous