Digital Marketing Executive (Google Ads)

About the role

A full-time Digital Marketing Executive position in Tai Seng, Singapore, focused on SEM and Google Ads. The role covers planning, executing and optimising campaigns, managing budgets, communicating with clients and supporting SEO activities.

Key responsibilities

• Plan, execute and optimise SEM campaigns, especially Google Ads, according to campaign objectives and performance targets
• Monitor campaign performance, manage budgets and adjust them to improve leads, conversions and results
• Meet clients, understand their business goals and marketing needs, and turn their requirements into practical campaigns and recommendations
• Prepare campaign updates and explain performance, insights and next steps to clients
• Coordinate with internal teams so deliverables are completed on schedule
• Support SEO activities such as keyword research, content optimisation and performance tracking where required
• Stay up to date with digital advertising trends, platform changes and industry developments

Required profile

• Diploma or degree in Marketing, Business, Communications or a related field
• Hands-on experience in SEM / Google Ads; ability to set up, manage and optimise Google Ads campaigns independently
• Experience or knowledge of SEO is an advantage
• Comfortable meeting clients and interpreting campaign data to give practical recommendations
• Good communication and presentation skills
• Experience in a digital marketing or advertising agency is an advantage but not essential