Digital Marketing Executive

About the role

Shangri-La Singapore is looking for a dynamic Marketing Executive to support the planning and execution of marketing initiatives that enhance brand visibility, drive footfall and support business growth. The role suits a creative thinker with strong organisational skills and a clear understanding of both digital and on-ground marketing strategies.

Key responsibilities

• Oversee the hotel's digital marketing, from social channel content to performance monitoring and AI overview, strengthening its digital presence.
• Steer digital marketing performance and monitoring to meet overall marketing communication goals.
• Ensure an integrated online and offline presence covering web content, search engine optimisation, search engine marketing, performance marketing, social media, mobile marketing, communities, web analytics and e-commerce.
• Develop and run integrated online media strategy and campaigns, including display, SEM, retargeting and video.
• Manage the company website, micro-sites and other digital platforms, working with HQ, markets, internal teams and agencies to keep content up to date, aligned with brand guidelines and optimised for SEO and AI SEO.
• Identify new digital communication platforms and evaluate media opportunities.
• Handle day-to-day social media operations, feedback and complaints, and keep content current across all channels, including the global marketing platform.
• Support management reporting and other tasks in the Marketing division.

Required profile

• Degree education with at least 2 to 3 years' experience in digital, online marketing, social media and web management.
• Understanding of general brand and marketing communications tactics.
• Diligent, proactive, detail-oriented, open-minded, and able to work under pressure and against deadlines.
• Prior experience steering social media channels is useful; a team player with strong interpersonal and project management skills.

Required skills

• Basic design software such as Canva.
• Video editing tools such as Adobe Premiere Pro and CapCut.
• Website CMS and system updates.
• AI and analytics tools such as Adobe Analytics are an added advantage.