Digital Marketing Lead - Private Education Group

About the role

A leading private education and international school group is looking for a Digital Marketing Lead in Singapore, with Empower Partners acting as exclusive mandate holder. The role shapes the group's digital marketing approach, strengthens its online presence and drives prospective families and students through the enquiry and enrolment journey. It suits a strategic and hands-on professional who can bring fresh, data-driven ideas to improve conversion and support growth.

Key responsibilities

• Develop and execute the group's digital marketing strategy to build awareness, drive website traffic and generate quality enquiries
• Oversee the full digital marketing funnel, from audience engagement and lead generation to conversion and enrolment
• Lead campaigns across paid search, social media, email marketing and other online channels
• Improve website performance, user experience and content to boost engagement and conversion
• Use data and analytics to assess campaign effectiveness, understand audience behaviour and guide decisions
• Review and improve lead management processes with admissions and other stakeholders
• Manage digital marketing budgets, agencies and external partners
• Introduce new ideas, tools and ways of working to strengthen digital marketing capabilities

Required profile

• Approximately 10 to 15 years of digital marketing experience in Singapore, with a track record of successful campaigns
• Experience managing the full digital marketing funnel, including lead generation, website performance and conversion
• Experience in education, luxury hospitality, concierge services, real estate, wealth management or similar sectors serving a discerning clientele
• Strategic yet hands-on approach, able to move from planning to execution
• Strong stakeholder management and communication skills, and commercially minded