Director, D2C Digital Marketing

About the role

Razer is hiring a Director, D2C Digital Marketing, a senior commercial leader responsible for accelerating the growth of its direct-to-consumer business globally. The role owns the development and execution of the digital growth strategy, using marketing as a core driver of revenue, customer acquisition, market expansion and customer lifetime value. It combines performance marketing and ecommerce expertise with strong commercial acumen, and acts as a business partner to Product, Merchandising, Analytics, Regional and Global Marketing teams.

Key responsibilities

• Own the growth agenda for Razer.com and develop a global digital growth strategy that expands ecommerce revenue, customer acquisition and customer lifetime value
• Position digital marketing as a strategic growth engine contributing to business performance and market share
• Drive ecommerce growth, demand generation and customer acquisition efficiency, and improve conversion rate, revenue per visitor, average order value, attach rate and repeat purchases
• Build scalable acquisition strategies and identify emerging channels and audience opportunities
• Develop lifecycle marketing initiatives that increase customer lifetime value and retention
• Set up a performance management framework focused on revenue, profitability and growth, and advise senior leadership on growth drivers, risks and trends
• Advise on digital growth opportunities and align marketing, ecommerce, product, merchandising and customer experience strategies

Required profile

• Proven track record leading digital marketing and ecommerce organizations that delivered significant business growth
• Strong commercial mindset linking marketing investment to revenue, profitability and enterprise value
• Demonstrated success scaling global direct-to-consumer businesses in technology, gaming, consumer electronics or related industries
• Ability to influence executive stakeholders and drive cross-functional execution

Required skills

• Performance marketing
• Customer acquisition and CRM
• Ecommerce and conversion optimization
• Growth strategy