Director Insights & Analytics, Southeast Asia

About the role

The Director, Insights & Analytics (I&A) is a strategic leadership role within the SEA Business Unit of Mondelēz International, reporting to the VP Marketing, Southeast Asia and sitting on the SEA Marketing Leadership Team. The role leads the full I&A function across three sub-pillars: E&I I&A (scale brands), Country I&A (five SEA markets) and Growth Analytics & Shopper COE, turning consumer, shopper and market intelligence into competitive advantage.

Key responsibilities

• Identify growth opportunities: contribute to the BU Strategic Plan and Annual Contract, anticipate consumer and market trends, and ensure consistent measurement of initiatives across countries
• Develop capabilities in Consumer Map, Consumer Journey and brand strategy, and integrate consumer and shopper insights into BU, category and local sales plans
• Improve return on marketing investment with advanced modelling and analytics, and consolidate reporting on in-market performance, forecasts and brand measures
• Drive adoption of AI/ML tools, social listening, predictive analytics, automated reporting and generative AI to automate workflows and build a future-ready I&A operating model
• Manage regional relationships with key suppliers (Nielsen, Europanel, Ipsos) and oversee regional contracts with syndicated data providers
• Lead a team of about 15 people across the three sub-pillars, including development strategy, skills assessment and training

Required profile

• 12-15+ years of progressive experience in consumer insights, analytics or strategy in FMCG/CPG or adjacent industries
• Proven track record of leading insight-to-action in a multi-market, multi-category environment
• Experience leading annual/strategic planning with consumer insight inputs and influencing C-suite executives
• Experience managing and developing teams of 10+ across geographies and functional sub-pillars
• Experience managing regional supplier relationships and contracts, and strong commercial acumen linking insight to P&L outcomes
• Strongly preferred: hands-on experience with AI/ML, automation and advanced analytics tools, and background in both agency-side and client-side insights roles

Required skills

• Quantitative and qualitative research, syndicated data (Nielsen/IRI), household panels (Europanel), brand health tracking and market mix modelling
• Preferred: revenue growth management analytics, shopper insights, and digital-first marketing such as social commerce and performance marketing

Mondelēz International is an equal opportunity employer. Country-to-country relocation support is available through Global Mobility Policies.