Director of Field Marketing, Asia Pacific / Middle East

About the role

Shield AI, a venture-backed defense-tech company, is expanding its go-to-market organization and is looking for a Director of Field Marketing covering the Middle East, India and Asia Pacific. Based in Singapore and reporting to the VP, Global Field Marketing Units, the role leads and scales the largest regional field marketing organization, building strategy, team, programs and operating discipline to support growth in aerospace and defense markets. It is a player-coach role with significant international travel (about 25-50%).

Key responsibilities

• Lead and scale field marketing across the Middle East, India and Asia Pacific, establishing a unified regional strategy aligned with global Go-to-Market priorities.
• Build and lead the regional field marketing team, developing structure, talent, processes and operating rhythms.
• Institutionalize field marketing as a disciplined, revenue-aligned function.
• Develop and run account-based marketing strategies for priority government, military, defense, aerospace and industry accounts, mapping stakeholders and coordinating multi-touch engagement.
• Partner with Sales, Business Development and Capture to create programs that support relationship development, pipeline creation and capture objectives.
• Own strategy and execution for major regional events, prioritizing strategic account engagement and executive meetings.
• Create and run ABM programs, executive engagements, roundtables and regional campaigns to generate new pipeline.
• Develop regional strategies that account for differences in procurement processes, government structures, acquisition timelines, budgets and business cultures.
• Establish KPIs reflecting international defense sales realities, manage regional agencies and vendors, and represent Shield AI with senior internal and external stakeholders.

Required profile

• 10 to 15+ years of experience in field marketing, demand generation, integrated marketing or related marketing leadership roles.
• Demonstrated experience marketing into international government, military, aerospace or defense B2G environments.
• Experience with defense ministries, military services, government agencies, acquisition organizations or defense primes.
• Proven experience building account-based marketing strategies and supporting long-cycle sales, government procurement and defense acquisition.
• Experience leading and scaling regional teams across multiple countries.
• Ability to travel internationally 25-50% of the time.