Director, Public Safety Marketing - JAPAC

About the role

ZOLL's Acute Care Technology division develops and delivers medical devices and software to EMS, hospitals, public safety and military customers worldwide. The Director/Senior Manager, Public Safety Marketing - JAPAC drives market positioning and strategy in the APAC region, implementing marketing strategies and campaigns while working closely with US-based Marketing leaders to execute global strategies locally. The role is based in Singapore or Malaysia.

Key responsibilities

• Analyse customer insights, consumer trends, market share data and competitor initiatives and turn them into actionable plans
• Produce an annual marketing plan for all market segments, manage the budget and contribute to annual mid-term planning
• Develop and implement marketing plans with sales/profit objectives, strategies, tactics and budgets; set price and volume discount policies with the Director of Asia Pacific
• Support marketing managers with promotional campaigns, product mailings and conference attendance
• Identify and propose new product opportunities, including market forecasts and launch plans
• Develop and run product training programmes with the Sales Excellence team and keep up on competitor products
• Assist with tender, expression of interest and proposal documents, and support distributor marketing and updates
• Plan, coordinate and run conferences, exhibitions and industry events, manage budgets and prepare post-event reports

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field
• 10+ years of progressive marketing experience, with significant strategic marketing experience, preferably in public safety or medical device marketing
• Experience in a matrixed, multinational organisation working with regional and global stakeholders, including US teams
• Willingness and ability to travel as required

Required skills

• Regional marketing strategy and annual marketing plan development across APAC
• Managing marketing budgets and measuring campaign performance and ROI
• Integrated marketing campaigns across multiple channels and markets
• Strong project management and stakeholder management skills