Director, Revenue Marketing APAC/EMEA

About the role

Based in Singapore, the Director, Revenue Marketing APAC & EMEA is accountable for full-funnel enterprise pipeline generation across the regions, driving both new-logo acquisition and growth within Energy Exemplar's existing account base. Reporting to the VP of Revenue Marketing, the role owns the regional account-based marketing strategy and demand-generation engine across priority enterprise accounts, partnering with Sales to turn engagement into qualified pipeline and closed-won revenue.

Key responsibilities

• Own EMEA and APAC's enterprise ABM strategy for named accounts, strategic prospects and high-value existing customers.
• Be accountable for marketing-generated and marketing-influenced pipeline across new-logo and expansion opportunities.
• Partner with Sales leadership to define priority accounts, ideal customer profiles, buying groups, account plans, engagement strategies and pipeline targets.
• Build tailored, multi-channel account programs that engage senior decision-makers and buying committees.
• Help orchestrate campaigns, content, digital activity, field programs, executive events, partners and customer advocacy around priority accounts.
• Drive coordinated pipeline-generation activity across the full account lifecycle, from target-account identification to expansion and advocacy.
• Partner with Marketing Operations on account-level reporting on engagement, pipeline creation, conversion and closed-won revenue, and adapt programs to close gaps.

Required profile

• 8+ years of progressive revenue marketing, demand generation and/or ABM marketing experience in an enterprise B2B SaaS or technology business.
• Experience in a private-equity-backed organization, with an understanding of its pace, commercial rigor and data-driven performance culture.
• Proven ownership of an account-based marketing strategy across multiple locations, including named-account programs for complex enterprise sales cycles.
• Demonstrated success generating and progressing enterprise pipeline for new logos and existing-customer expansion.
• Track record of leading multi-channel ABM programs spanning digital, content, field and event activity, executive engagement, partners and customer advocacy.
• Experience leading regional marketing teams, agencies or complex cross-functional programs across multiple markets.
• Excellent stakeholder management and communication skills, able to influence senior Sales, Marketing, Customer Success and executive leaders.
• Marketing to utilities, energy companies or other highly technical enterprise buyers is a significant advantage.

Required skills

• Account-based marketing (ABM)
• Demand generation
• Use of account engagement, funnel, attribution, pipeline, conversion and revenue data to optimize investment and performance