Director Sales - Professional Markets (BA Food)

About the role

Electrolux is looking for a Director of Sales to own the strategy, P&L and integrated EBIT for its assigned markets within the Electrolux Professional business. The role leads profitable growth, strong commercial execution and disciplined resource allocation, defends market leadership, grows the installed customer base and wins incremental business, while acting as the point of contact for the Singapore legal entity.

Key responsibilities

• Own the strategy, P&L and integrated EBIT for the assigned markets, delivering profitable growth and disciplined resource allocation.
• Defend and strengthen market leadership with market-specific plans that protect the core business, address competitive threats and gain share in priority segments.
• Grow the installed customer base through retention, share of wallet, replacement, upgrades, cross-selling and service-led opportunities, in partnership with the relevant functions.
• Win incremental business by converting competitor accounts, developing underpenetrated segments and building strategic key-account relationships.
• Strengthen channel effectiveness by developing distributor and partner coverage, capabilities and joint business plans, while keeping strong engagement with end customers.
• Protect value and profitability through value-based selling, pricing discipline and product-mix improvement rather than volume at the expense of margin.
• Translate strategy into execution with clear country plans, pipeline reviews, forecasting disciplines and corrective actions.
• Lead by fostering an agile mindset, collaborating with other Region Heads and building effective line leadership for a high-performing, engaged team.

Required profile

• Master's degree, MBA or other relevant field, strongly preferred.
• 10 years' or more of management experience in an international business setting.
• Demonstrated success leading an established multi-country B2B business with profitable growth and market-share gains in mature, competitive markets.
• Proven P&L ownership, including pricing, margin management and commercial investment decisions.
• Experience growing through direct sales and distributor or partner channels, and retaining strategic customers and winning competitor business.
• Experience leading geographically dispersed teams and coordinating commercial priorities across functions.
• Fluent written and spoken English; working knowledge of Chinese is a plus.