Director, User Retention

About the role

Foodpanda, part of the Delivery Hero Group, is looking for a Director, User Retention to lead user growth and engagement strategies across 16 countries and three brands. The role focuses on expanding and retaining the active user base and developing new vertical offerings, leading a team of 15+ managers and individual contributors.

Key responsibilities

• Set the strategic direction for the retention and new verticals team and drive initiatives that improve key retention and engagement metrics.
• Refine user lifecycle communications and investments, using communication triggers, discounts and coupons to encourage high-value behaviour at improving ROI.
• Collaborate with Quick Commerce counterparts to set the strategy for accelerating adoption and retention, and manage the vertical's marketing budget efficiently.
• Improve user segmentation, enhance targeting and lead the design and execution of experiments to boost retention and engagement, working closely with Product and data teams.
• Partner with Product, Data, Marketing and local and central teams to pressure-test the retention strategy and deliver the right growth initiatives.

Required profile

• Minimum 12 years in relevant fields, including 5+ years in B2C tech (growth or marketing).
• Experience in management consulting, investment banking or strategy in high-growth environments.
• Quick Commerce experience in customer adoption and retention is a plus.
• Proven ability to lead large teams (10+ people) and influence senior leadership while aligning cross-functional teams.

Required skills

• Data-driven decision-making in ambiguous, dynamic market conditions.
• Familiarity with CRM and marketing automation tools such as Braze or HubSpot is a plus.