Domestic Marketing Executive

About the role

Universal Music Group (UMG) is looking for a Domestic Marketing Executive to create, plan and execute end-to-end marketing plans for its roster of domestic artists and products across digital platforms such as Facebook, Instagram, TikTok, Twitter and YouTube. The role uses data to identify target audiences and trends, and works with internal stakeholders and local industry contacts to grow artists' digital presence.

Key responsibilities

• Create, plan and execute marketing plans for domestic artists and products across digital media platforms
• Use insights and data to identify target audiences and trends, and design online (and sometimes offline) strategies to encourage streaming and grow digital revenue
• Maintain best practices to grow artists' social media accounts
• Handle digital ad buying and create engaging content for the right target audience
• Work with internal stakeholders to align on marketing priorities
• Build relationships with contacts inside and outside the music industry to create opportunities for artists locally
• Assist with organizing and running promotional tours (virtual and on-ground) and attend showcases, concerts and events when required
• Manage social media and run a monthly social media calendar for domestic artists
• Handle digital ad buying primarily on Facebook, Instagram, TikTok and YouTube
• Manage media relations, brand partnerships and influencer/creator engagement
• Work with the intern and external producers to create content and assets
• Compile marketing reports, decks and general administrative duties

Required profile

• Minimum 2 years of experience
• Bachelor's degree in a related field
• English and a second language (Mandarin or Malay) is a bonus

Required skills

• Social media management: Facebook, Instagram, Twitter, TikTok and YouTube
• Good to have: social listening tools such as Social Bakers
• Project management skills, a positive attitude, good time management and knowledge of music