Editor, Audience Lab (The Business Times)

About the role

The Business Times, a business daily published by SPH Media, is looking for an Editor (Audience Lab) to lead audience development and innovation. The role works closely with editorial, social media, visuals, video, podcast, data and other teams to grow the paper's reach, engagement and loyalty. It reports to the Executive Editor.

Key responsibilities

• Develop and execute an audience and digital strategy across digital platforms and channels, setting priorities, processes and measurement frameworks.
• Lead and manage multimedia, optimisation and amplification teams (digital strategy, social media, video, audio, visualisation and other formats).
• Identify opportunities to grow reach among existing and new audiences in Singapore and international markets.
• Use audience data and insights to inform editorial planning, content formats and new initiatives.
• Drive a culture of testing and continuous improvement, experimenting, evaluating results and scaling successful strategies.

Required profile

• At least 8-10 years of experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
• Proven experience developing and executing audience growth strategies in a media, publishing or content organisation.
• Experience working closely with editors, journalists and cross-functional teams in a newsroom.
• Strong interest in business, financial markets, economics and issues shaping Singapore and regional markets.

Required skills

• Strong understanding of digital audience behaviour across search, social, newsletters and emerging platforms.
• Ability to use audience data and analytics to inform editorial and business decisions.
• Strong knowledge of SEO, AIO, social media and digital distribution.
• Excellent analytical, problem-solving, communication, presentation and stakeholder management skills.
• Experience in video, podcasts and/or visualisation/digital graphics is an advantage.