Field Marketing Manager SEANA

About the role

SANS Institute, a leading provider of cyber security training and certification, is looking for a Field Marketing Manager to work with its local team. The role is responsible for adapting and executing SANS' global marketing initiatives within the Southeast Asia and North Asia (SEANA) region, working closely with regional sales teams and the wider APAC marketing team to run campaigns, generate leads and grow regional business.

Key responsibilities

• Roll out global marketing initiatives in the SEANA region through multi-channel campaigns that drive awareness and lead generation
• Use data to adjust campaigns in real time, optimising based on results, effectiveness and ROI
• Create, test and monitor regional content on to promote APAC events and grow the SEANA database
• Develop content and collateral for multiple channels, ensuring consistency across regions
• Plan and support marketing-led events, workshops, webinars and client events, online and onsite, with the regional director
• Run demand generation email campaigns with regional sales teams and local partners
• Build thought leadership with community partners and create sales enablement materials such as presentation decks and sales flyers
• Act as the day-to-day marketing point of contact for the SEANA sales team

Required profile

• Permanent right to work in Singapore
• Around 5-8 years of experience in a generalist marketing role, with cross-functional demand and lead generation programs
• Strong written and verbal communication skills, with attention to detail and persuasive copy
• Background or interest in cyber security, EdTech or professional training
• Ability to work independently, manage multiple projects and meet deadlines

Required skills

• Experience with marketing automation and CRM systems
• Bonus: experience running physical events such as tradeshows and roundtables
• Bonus: familiarity with Salesforce Marketing Cloud, Tableau and Salesforce
• Bonus: experience using AI tools and platforms

What we offer

• Work from home and flexible working hours
• Health coverage, employee assistance program, group life and income protection insurance
• Small team with opportunities for international travel
• Access to SANS training for yourself