Field Marketing Manager - WorldFirst App

About the role

The Field Marketing Manager leads offline marketing for the WorldFirst app in Singapore, driving customer acquisition and brand visibility among local Chinese and Filipino communities, working professionals, universities and other key channels.

Key responsibilities

• Plan and run offline events, industry exhibitions, festivals, sponsorships and activations to raise brand awareness.
• Develop field marketing plans and run campaigns targeting Chinese and Filipino communities, working professionals and universities.
• Build partnerships with Asian supermarkets, Chinese restaurant chains, education and property agencies, and logistics and courier providers, including joint marketing and benefit-exchange programmes.
• Lead major campaigns for Chinese and Filipino audiences, coordinating internal and external resources.
• Own offline customer acquisition results, design online-to-offline conversion journeys for app downloads and first remittances, and track CPA and ROI.

Required profile

• Bachelor's degree or above, preferably in Marketing, Communications, Business Administration or a related field.
• At least five years of marketing experience; field, event, partnership or regional marketing experience preferred.
• Strong knowledge of the Singapore market and its Chinese community, including consumer behaviour and media habits.
• Experience in local brand partnerships or cross-industry collaboration.
• Fluent in English and Mandarin, able to work in both languages.
• Data-driven, with analytical skills to optimise campaigns based on results.
• Fintech, cross-border payments, remittances or user-growth experience preferred.

Required skills

• Hands-on offline marketing: planning and executing exhibitions, roadshows, sponsorships, community and campus campaigns.
• Large-scale campaign management and stakeholder coordination.
• Business development and resource integration.