First VP, Marketing & Communications, Group Wholesale Banking & Markets

About the role

UOB Group Wholesale Banking & Markets (GWMM) is the central marketing function for Group Wholesale Banking (GWB) and Global Markets (GM), working with all business functions to develop marketing strategies and plans. This role sits within the Business Communications & Client Engagement, Segment Marketing and Strategic Projects team, and works closely with stakeholders, partners, agencies and regional offices to achieve communication and marketing objectives.

Key responsibilities

• Implement the business communications strategy covering client engagement, media outreach, digital and social media
• Ensure consistent messaging that promotes GWB's positioning internally and resonates externally
• Develop client engagement content, including speeches and pitchbooks
• Work with the team, business units and event agency on event management, including pre/post-event documentation, surveys and reporting
• Develop digital and social media content and campaigns, including video production
• Manage internal and external digital assets, including the public website and Intranet pages
• Prepare materials for media releases, interviews and media queries
• Provide industry insights, market outlook research and competitor analysis
• Own marketing initiatives from ideation to execution and report on communications strategy performance

Required profile

• Degree in Communications, Journalism or Marketing
• At least 8-10 years of relevant business communications experience in banking or finance
• Excellent writing and communication skills
• Experience writing content for all media platforms
• Proven social media and networking expertise
• Strong project, event management and implementation skills
• Managerial skills and ability to work in large, multi-team environments

Required skills

• Solid knowledge of communication, online marketing, media releases and interviews
• Conceptualisation and analytical skills