Founding Design Growth Marketer

About the role

Hexby is building a design and frontend engineering platform for the AI-native era, turning codebases into a visual design canvas so designers, developers and AI-native builders can work visually on real products. It is looking for a designer-first growth marketer to help build its brand, educate the design community and drive product adoption. The role is based in Singapore but remote.

Key responsibilities

• Create educational content around UI/UX design, frontend workflows and AI-powered design, including product walkthroughs, tutorials, demos and short-form videos; experiment with formats for YouTube, Instagram, LinkedIn, X and others, and record screen demos and appear on camera
• Own the social media presence and build a consistent content engine, covering design, AI, frontend engineering and the future of product building, including content calendars, product announcements and launch campaigns
• Build relationships with designers, creators, agencies and early adopters, engage in communities such as X, Reddit, Discord and others, identify creators and influencers for collaboration, and gather community feedback for the product team
• Plan and run product launches on Product Hunt, Hacker News and similar platforms, track content performance, audience growth, referrals, sign-ups and product activation

Required profile

• A designer at heart with a strong understanding of UI/UX, web design and digital product experiences
• Passionate about the intersection of design, AI and frontend engineering
• Comfortable recording videos, making product demos and telling stories
• An excellent writer with a good instinct for social media and online conversations
• Active in design communities and familiar with X, LinkedIn, Reddit and Discord
• A self-starter who enjoys experimenting, building in public and taking ownership

Bonus points

• Experience with Figma, Framer, Webflow or other design tools
• Familiarity with AI coding tools such as Cursor, Claude Code, Codex, Lovable and Bolt
• Experience growing a social media account, online community or design-focused product
• Previous Product Hunt launches or startup marketing experience
• Video editing, motion graphics or basic visual design skills
• An existing audience or network in the design community