Freelance Digital Marketing Specialist - Auto Parts SEO

About the role

A freelance SEO specialist is needed to lead SEO initiatives for four auto parts shop websites, each with its own tailored strategy to improve organic search visibility and drive qualified traffic. The work is fully remote, lasts up to six months and focuses on measurable improvements in search rankings and discoverability.

Key responsibilities

• Conduct in-depth SEO audits for each shop website, covering technical, on-page and local SEO factors
• Develop and run custom keyword research and mapping for each shop
• Implement or document on-page optimisations such as meta tags, content structure and internal linking
• Address technical SEO issues like site speed, mobile usability and crawlability
• Optimise Google Business Profiles and local citations where relevant
• Document all recommendations and changes clearly
• Track and report KPIs such as organic traffic, keyword rankings and conversion metrics
• Give regular progress updates and insights to stakeholders

Required profile

• Proven experience managing SEO for multiple websites, ideally in the automotive or retail sector
• Strong knowledge of technical SEO, on-page optimisation and local SEO
• Ability to analyse data, spot trends and turn findings into actionable strategies
• Excellent written communication and documentation skills
• Experience working remotely and managing projects independently
• Availability for a 6-month contract

Required skills

• SEO tools: SEMrush, Ahrefs, Google Search Console and Google Analytics
• Technical, on-page and local SEO