Freelance Social Media Content & Creative Strategist

About the role

Hire Digital is looking for a creative, social-first Freelance Social Media Content & Creative Strategist. The role suits someone who understands social culture and trend-led content, and can conceptualise authentic, modern campaigns that fit consumer-facing brands. It is a part-time position based in Singapore.

Key responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends, viral formats and culturally relevant content opportunities in Singapore.
• Collaborate with the regional social media lead on weekly ideation, campaign planning and creative strategy.
• Support planning and execution of short-form content such as street interviews, challenges, creator-style videos and community content.
• Assist with lightweight content production, including filming support with mobile devices or light equipment.
• Develop concepts for props, activations, giveaways and engagement initiatives, and support influencer, creator or partnership campaigns.
• Keep content aligned with a modern, engaging, relatable tone of voice.
• Monitor social performance, engagement insights and audience behaviour to optimise future content.

Required profile

• 5+ years of experience in social media marketing, content strategy, influencer marketing or digital campaigns.
• Experience managing or supporting social campaigns for lifestyle, consumer, fintech, travel, tech or digital-first brands.
• Strong creative ideation and trend awareness, comfortable in fast-paced, collaborative environments.
• Experience with short-form video production or filming is highly preferred; familiarity with social analytics and platform reporting is a plus.
• Experience with Singapore audiences or local social trends is strongly preferred; fintech, finance or consumer-tech experience is a bonus.

Required skills

• TikTok and Instagram Reels, creator culture and social-first storytelling.
• Short-form video production, filming or creator-style content (highly preferred).
• Social analytics, engagement metrics and platform performance reporting (a plus).