Freelance Social Media Content Creator

About the role

Hire Digital is looking for a creative, social-first freelance Social Media Content Creator based in Singapore. The role suits someone who understands social culture and trend-led content, and can conceive campaigns that feel authentic, modern and culturally relevant without being overly corporate. Experience in social media content strategy, TikTok and Instagram campaigns, influencer or creator collaborations and short-form content for consumer-facing brands is sought.

Key responsibilities

• Brainstorm and develop creative social-first content ideas for Instagram and TikTok campaigns.
• Identify emerging social trends, viral formats and culturally relevant content opportunities in Singapore.
• Collaborate with the regional social media lead on weekly ideation, campaign planning and creative strategy.
• Support planning and execution of short-form content such as street interviews, challenges, creator-style videos and community-focused content.
• Assist with lightweight content production, including filming support with mobile devices or light equipment.
• Develop concepts for props, activations, giveaways and audience engagement initiatives.
• Support influencer, creator or partnership campaigns where required.
• Keep content aligned with a modern, engaging, relatable and social-native tone of voice.
• Monitor social performance trends, engagement insights and audience behaviour to optimise future content.
• Stay up to date with TikTok, Instagram, meme culture and platform trends for Gen Z and millennial audiences.

Required profile

• 5+ years of experience in social media marketing, content strategy, influencer marketing or digital campaigns.
• Experience managing or supporting social campaigns for lifestyle, consumer, fintech, travel, tech or digital-first brands.
• Strong creative ideation and trend awareness, able to turn insights into engaging content concepts.
• Comfortable in fast-paced, collaborative and highly creative environments.
• Experience with short-form video production, filming or creator-style content is highly preferred.
• Familiarity with social analytics and engagement metrics is a plus; experience with Singapore audiences or fintech/consumer-tech experience is a bonus.

Required skills

• TikTok and Instagram Reels, creator culture and social-first storytelling
• Short-form video production and filming
• Social analytics and platform performance reporting (a plus)