General Manager, Sales - Asia

About the role

A leading provider of premium water dispensing and filtration solutions is hiring a General Manager, Sales, based in Singapore. The role leads the regional sales and business development strategy across Southeast Asia, North Asia and South Asia, with responsibility for revenue growth, market expansion and overall commercial performance. It works closely with HQ-based commercial, technical, specification and marketing teams.

Key responsibilities

• Lead the regional sales and business development strategy, driving revenue growth and market expansion.
• Develop and execute annual and long-term sales plans, forecasts, budgets and growth strategies.
• Drive new business through key accounts, distributors, channel partners, specification sales and industry networks.
• Build relationships with distributors, dealers, architects, developers, consultants, contractors and corporate customers.
• Identify new markets, customers and commercial opportunities.
• Partner with HQ teams on opportunities, tenders, proposals and project execution.
• Lead and develop the regional commercial organisation and take full commercial and P&L responsibility for the region.

Required profile

• Minimum 15 years of progressive B2B or industrial sales experience, including senior regional leadership roles.
• Proven track record of regional commercial growth across Asia, ideally including Southeast Asia.
• Experience in water filtration, plumbing, premium building products or related industrial technology.
• Experience managing channel and distributor networks, with specification and project sales expertise.
• Commercially astute, with P&L responsibility and strategic thinking.
• Willingness to travel extensively across Asia.