Global Digital Marketing Manager – MedTech

About the role

We are partnering with a leading MedTech organisation to appoint a Global Digital Marketing Manager to shape and accelerate its digital presence across international markets. This is an opportunity for a hands‑on, commercially minded digital marketer to own the global digital ecosystem – from website and social media to content, SEO, email and demand generation – while establishing new AI‑enabled marketing ways.

Key responsibilities

• Lead development and evolution of the global digital marketing strategy and operating model with regional teams.
• Own the corporate website ecosystem, improving content, UX, SEO, conversion and performance.
• Develop content‑led initiatives across social media, email, SEO, web and digital campaigns to generate quality leads.
• Shape global social media and content strategy, from editorial planning to campaign and event activation.
• Translate complex medical and technical propositions into compelling digital content for healthcare audiences.
• Drive audience engagement across corporate and patient‑facing digital communities.
• Leverage AI and emerging technologies to improve content creation, campaign effectiveness and marketing productivity.
• Establish scalable digital marketing practices, standards and best practices for regional adoption.

Required profile

• Minimum 8 years of digital marketing experience with strong exposure to content, social media, websites, SEO and email marketing.
• Experience working across global or regional markets, ideally within MedTech, healthcare, B2B or other technically complex environments.
• Proven track record in content marketing and organic social with measurable outcomes (engagement, traffic, lead generation).
• Experience building, transforming or scaling digital marketing capabilities rather than only managing established campaigns.
• Practical exposure to AI‑powered marketing and content tools, with interest in applying AI to improve effectiveness.
• Understanding of marketing automation, CRM integration, analytics and attribution (advantageous).
• Ability to move comfortably between strategy and hands‑on execution.
• Strong communication, stakeholder engagement, commercial awareness and ability to understand technical products and audience segments.

Required skills

• SEO
• Email Marketing
• Marketing Automation
• CRM Integration
• Analytics
• AI‑Powered Marketing Tools