Global Digital Marketing Manager – MedTech

About the role

A pioneering medtech innovator, whose technology transforms clinical practice from earlier detection to more precise intervention, is looking for a Global Digital Marketing Manager in Singapore. The role takes ownership of the global digital ecosystem, from website and social media to content, SEO, email and demand generation, while helping set up new ways of working through AI-enabled marketing.

Key responsibilities

• Lead the development and evolution of the global digital marketing strategy and operating model, working closely with regional teams and stakeholders.
• Own the corporate website ecosystem, improving content, user experience, SEO, conversion and digital performance.
• Develop content-led initiatives across social media, email, SEO, web and digital campaigns to build engagement, generate quality leads and support commercial objectives.
• Shape the global social media and content strategy, from editorial planning and storytelling to campaign and event activation.
• Translate complex medical, clinical and technical propositions into compelling digital content for healthcare and customer audiences.
• Drive audience engagement across corporate and patient-facing digital communities.
• Leverage AI and emerging marketing technologies to improve content creation, campaign effectiveness, targeting and productivity.
• Establish scalable digital marketing practices, standards and best practices across regions.

Required profile

• Minimum 8 years of digital marketing experience, with strong exposure to content, social media, websites, SEO and email marketing.
• Experience across global or regional markets, ideally in MedTech, healthcare, B2B or another technically complex environment.
• Proven track record in content marketing and organic social, linking digital activity to measurable outcomes such as engagement, traffic and lead generation.
• Experience building, transforming or scaling digital marketing capabilities, not just managing established campaigns.
• Ability to move comfortably between strategy and hands-on execution, with strong communication, stakeholder engagement and commercial awareness.

Required skills

• Practical exposure to AI-powered marketing and content tools; interest in applying AI to marketing effectiveness.
• Advantageous: understanding of marketing automation, CRM integration, analytics and attribution.

To apply, submit a recent copy of your CV through the recruiting agency.