Google Ads Specialist

About the role

A full-time Google Ads Specialist position based in Tai Seng, Singapore, with a salary of S$3,500 to 5,000 per month. The role covers planning, setting up, running and optimising Google Ads campaigns, from keyword research to budget management and performance reporting.

Key responsibilities

• Plan, set up, manage and optimise Google Ads campaigns based on business objectives
• Conduct keyword research and identify relevant search terms and opportunities
• Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
• Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
• Analyse campaign data and identify areas for improvement
• Optimise keywords, bids, budgets, ad copy, targeting and campaign settings
• Run A/B tests on ad copy, keywords, audiences and campaign strategies
• Manage negative keywords and daily and monthly advertising budgets
• Track leads, conversions and other campaign results

Required profile

• Hands-on experience managing Google Ads campaigns
• Proven experience in Google Ads / PPC / Paid Search
• Strong understanding of campaign setup, keyword targeting, bidding and optimisation
• Familiarity with Google Analytics and Google Tag Manager
• Experience with conversion tracking and campaign performance analysis
• Comfortable working with advertising data, metrics and performance reports
• Strong analytical and problem-solving skills, attention to detail and ability to work independently on multiple campaigns and budgets