Growth Lead, Northeast Asia

About the role

OKX, a leading crypto exchange and developer of OKX Wallet, is looking for a product-driven marketing leader to accelerate the growth and adoption of its products across Northeast Asia. The role sits at the intersection of Product, Growth, Marketing and Business, focusing on CeFi products and turning market opportunities into measurable user and business growth. It is not a traditional brand or events-focused marketing role.

Key responsibilities

• Own the product growth marketing strategy for Northeast Asia, with measurable outcomes in user acquisition, activation, trading activity, retention and revenue.
• Build and run product-led GTM strategies based on local user behavior, competitor dynamics and market opportunities, rather than mainly brand campaigns or offline events.
• Work with Product, Business, BD, VIP, Affiliate and regional teams to turn product capabilities into acquisition, conversion and monetization opportunities.
• Use data to map the user funnel, find bottlenecks and optimize campaigns, positioning, incentives, conversion journeys and segmentation.
• Develop user segmentation strategies and differentiated growth strategies for retail traders, active traders and high-value users.
• Act as the voice of NEA users to global Product teams and conduct competitor analysis to recommend actionable improvements.
• Set KPIs and measurement frameworks, and build market-specific GTM strategies that respect local regulatory requirements.
• Create scalable growth playbooks that can be tested in individual markets and expanded when proven.

Required profile

• Strong CeFi and crypto product knowledge, including spot, derivatives, earn, copy trading, trading bots and VIP products.
• Proven experience driving measurable business or product growth; direct crypto trading experience is highly desirable.
• Experience in major Northeast Asian crypto markets is highly preferred.
• Fluency in one or more Northeast Asian languages and English.
• Ability to work cross-functionally and influence priorities without direct reporting lines.

Required skills

• Digital growth tools: performance marketing, CRM, lifecycle marketing, referral, affiliate, KOL/influencer channels, promotions and conversion optimization.
• Data-driven approach to diagnosing problems, prioritizing opportunities and measuring impact.
• Market research, competitive analysis, funnel analysis and campaign performance analysis.

What we offer

• Competitive total compensation package.
• L&D programs and education subsidy.
• Team building programs and company events.
• Wellness and meal allowances.
• Comprehensive healthcare schemes for employees and dependants.