Growth Marketing Executive (Integrated & Community)

About the role

Vertical Institute, a leading AI training provider in Singapore, is seeking a senior‑level Growth Marketing Executive to own and elevate its brand across social media, events, partnerships, and community initiatives. This high‑ownership position blends strategic planning with hands‑on execution, reporting to the Digital & Growth Marketing Manager.

Key responsibilities

• Develop and execute the social media strategy and content calendar across all major platforms, ensuring a consistent brand voice and visual identity.
• Lead organic and paid social campaigns that drive brand awareness, audience engagement, and business objectives.
• Plan, coordinate, and deliver events, workshops, networking sessions, and community programs for B2C, B2B, and alumni audiences.
• Manage partnership and co‑marketing initiatives to expand reach and strengthen brand positioning.
• Oversee creation and delivery of marketing assets such as email campaigns, event collateral, landing pages, and presentations.
• Collaborate with designers, content creators, and external partners to meet timelines and brand standards.
• Support the Public Relations agency, aligning communications with business priorities.

Required profile

• Proven senior‑level experience in integrated marketing, social media, and community or event marketing.
• Strong track record of developing and executing brand‑centric campaigns that deliver measurable results.
• Excellent communication and stakeholder‑management skills, with the ability to lead cross‑functional teams.
• Ability to analyse performance data and translate insights into actionable improvements.

Required skills