Growth Marketing Manager (AI-native)

About the role

Cobo, a secure digital asset platform built by blockchain pioneers, is looking for a full-stack Growth Marketer to own its AI demand generation engine end to end, from strategy and execution to measurement and optimisation. This is an AI-native evolution of a traditional digital marketing role: instead of owning a single channel, you will build integrated growth campaigns across GEO, SEO/SEM, paid media, source channels such as YouTube and LinkedIn, and the product-led growth funnel, working with custody, wallet and payment products.

Key responsibilities

• Own AI demand generation end to end: quarterly planning, channel strategy, budget allocation, execution, optimisation and measurable results.
• Own GEO and AI search visibility: make Cobo a trusted source for AI engines like ChatGPT, Perplexity and Gemini, manage GEO partners, build content and authority strategy, and measure AI-referred traffic and conversions with the data team.
• Drive SEO and SEM: technical SEO, content strategy, search visibility, backlink growth, and paid search campaigns with clear attribution and disciplined budget management.
• Build source channels: develop YouTube and LinkedIn for organic discovery and AI-search visibility, working with content and video freelancers.
• Own the PLG growth loop: partner with Product on sign-up and activation, conversion analysis, A/B testing, CRO and user journey optimisation.
• Build attribution and reporting: rebuild marketing-sourced pipeline measurement, own growth dashboards, lifecycle and nurture flows, attribution and lead-handoff SLAs.
• Build AI-native marketing operations: use AI agents and automation to streamline research, content, campaigns, analytics and reporting, and orchestrate freelancers and agencies.

Required profile

• 5 to 8 years of digital/growth marketing experience, owning full-funnel campaigns from strategy through to business results.
• Bachelor's degree or above in Marketing, Business, Communications or a related field.
• Strong owner mentality, able to set strategy, make trade-offs, execute hands-on and manage freelancers and agencies without a large internal team.
• Experience in AI is strongly preferred; Web3/digital assets is a plus.

Required skills

• SEO fundamentals and hands-on GEO/AI-search experience.
• Familiarity with GA4, Google Search Console, Semrush, Ahrefs or equivalent.
• Paid media, SEO/SEM, email/lifecycle marketing, CRO, analytics and attribution.
• Preferred: Salesforce, HubSpot, Customer.io or similar platforms.