Growth Marketing Manager

About the role

Propseller is looking for a Growth Marketing Manager to turn its marketing budget into signed deals. You will own paid acquisition, free lead-generation tools, CRM journeys and the measurement that ties them together, managing day-to-day spend across a 7-figure annual marketing budget. The goal is more qualified seller and buyer leads at a falling cost per client.

Key responsibilities

• Paid acquisition: run and scale lead generation across Google, Meta, TikTok, property portals and new channels, using AI to optimise ads
• Budget and bidding: manage spend against cost-per-qualified-lead targets, with cost per client as the north star, and recommend reallocations
• Lead magnets: grow usage of free Propseller tools, improve their conversion and prototype new tools with AI
• Landing pages and conversion: build and test landing pages, forms and funnels with the freelance designer and developer
• CRM and lifecycle: build lead scoring, nurturing and reactivation journeys for 150,000+ contacts
• Measurement: own tracking (GA4, Google Tag Manager, conversion APIs), sync CRM outcomes to ad platforms, maintain dashboards and report results
• Experimentation: run a structured testing roadmap across audiences, creative, offers and pages
• Sales feedback loop: work with sales leaders on lead quality and follow-up speed

Required profile

• 5+ years in marketing, including 3+ years in performance or growth marketing, managing US$250K+ in annual spend
• Performance marketing experience where lead quality matters more than click volume (e.g. SaaS, real estate, financial services, insurance, education)
• Ability to set up tracking, launch campaigns and build landing pages, using AI daily
• Fluent written and spoken English
• Based in Singapore or willing to relocate; Employment Pass sponsorship available

Required skills

• Google Ads and Meta Ads, GA4 and Google Tag Manager, including offline conversion sync
• HubSpot and marketing automation
• Advanced spreadsheet skills; SQL or Looker Studio is a bonus
• AI tools for creative, copy and analysis

What we offer

• Base salary from S$8,000 to S$12,000 per month, with performance and pay reviewed every 6 months
• Office presence Monday to Thursday, with swimming pool and gym access
• MacBook Pro, quarterly town halls, team lunch budget and 18 days of annual leave
• Corporate health insurance covering hospitalisation, GPs, specialists and dental

The process takes about 3 weeks: video introduction, live data case, take-home assignment and reference check.