Head of Content Strategy

About the role

MoneyHero, a tech- and AI-powered personal finance aggregation and comparison platform operating in Singapore, Hong Kong, Taiwan and the Philippines, is looking for a Head of Content Strategy to lead the content and social engine behind SingSaver and Seedly. The role turns editorial craft into measurable growth, decides how these brands speak and appear, and leads a team of content, social and creative specialists.

Key responsibilities

• Set an overarching editorial, social and video strategy and calendar across SingSaver and Seedly, covering all financial verticals.
• Own content quality: accuracy, MAS-aligned fair dealing, brand voice and freshness of rate and campaign content.
• Make content commercial: work with Commercial, Product and the SEO team to raise out-clicks, leads and approvals per page, and lead branded content and tier 1 media partnerships.
• Apply SEO templates, keyword briefs and AI search standards to every page, so search assistants can cite them.
• Grow Seedly's audience and community and lead content for flagship moments such as the SingSaver Awards.
• Lead and coach the Content Editorial, Social marketing and creative team, and manage freelancers and agencies.
• Bring AI into content creation, personalisation and distribution with strict accuracy guardrails.

Required profile

• 10+ years in content, editorial or social leadership, with 4+ years leading teams, ideally in fintech, personal finance, publishing, e-commerce or consumer tech.
• Proven track record of growing audience and unpaid traffic through content and social, with results you can show.
• Experience linking content to commercial outcomes such as sign-ups, leads or revenue.
• Sound judgement on accuracy and on writing about financial products within MAS guidelines.

Required skills

• Working knowledge of SEO content structure and AI search, plus social and community experience.
• Good to have: personal finance publisher or community experience, video and short-form experience, relationships with tier 1 Singapore media, and experience producing data-driven content.

What we offer

• Competitive salary and benefits including annual leave, birthday leave, tenure leave, international remote work leave, insurance and a mental wellness program.
• Five-day work week and hybrid work arrangement.
• Professional training, career advancement and internal mobility opportunities.