Head of Marketing, APAC

About the role

An established global technology solutions provider is seeking an accomplished Head of Marketing, APAC to drive marketing strategy, strengthen brand positioning and accelerate business growth across international markets. This is a senior leadership opportunity for a commercially driven marketing professional with a proven track record in global technology organisations, combining strategic vision with hands-on execution. The ideal candidate brings extensive experience in hospitality technology or B2B SaaS.

Key responsibilities

• Develop, own and execute marketing strategies aligned with global business objectives, and partner with senior leadership on brand positioning, thought leadership, corporate messaging and content strategy.
• Strengthen brand awareness and competitive positioning internationally, identify emerging market opportunities and customer segments, and lead integrated marketing that balances global brand consistency with regional needs.
• Develop demand-generation strategies and multi-channel campaigns to drive customer acquisition, lead generation and revenue growth, partnering with Sales and Product to optimise lead quality and pipeline conversion.
• Drive product positioning, go-to-market strategies and marketing materials, and monitor campaign performance using data-driven insights and analytics.
• Establish and monitor marketing KPIs such as lead generation, conversion rates, pipeline contribution and marketing ROI; use marketing automation, CRM platforms and digital technologies to improve efficiency.
• Plan and run marketing campaigns across digital channels, content, events and other platforms.
• Lead, coach and develop a high-performing marketing team, work with global and regional stakeholders, and collaborate with senior management, Sales, Product and other functions.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Extensive marketing leadership experience in a global technology company, with a strong preference for hospitality technology (hospitality software, hotel management systems, property management systems, revenue management or related SaaS).
• Proven experience driving brand positioning, demand generation, go-to-market initiatives and measurable commercial growth internationally.
• Ability to work at both strategic and hands-on execution levels, and to lead marketing teams and collaborate with senior executives.
• Experience across multicultural and geographically dispersed teams, and fluency in English.

Required skills

• Good understanding of B2B technology sales cycles, lead generation, marketing funnels and customer acquisition.
• Proficiency in marketing technologies, CRM platforms, automation tools and performance analytics.
• Strong commercial acumen, analytical capabilities and excellent communication and stakeholder management skills.

Candidates apply through LinkedIn or by sending their updated resume in MS Word format to the recruiter, who will contact only shortlisted candidates.