Head of Marketing (Fintech)

About the role

A global fintech organisation is recruiting a Head of Marketing to lead the marketing agenda of its investment platform in Singapore. The role covers own-brand, growth, partnerships and customer-acquisition strategy, with a visible commercial impact in a fast-growing business.

Key responsibilities

• Develop and execute the overall marketing strategy aligned with business growth objectives.
• Lead integrated marketing across brand, product, digital and customer acquisition, and drive product marketing for investment and trading solutions.
• Manage performance marketing channels such as paid media, CRM, social media, affiliates and community platforms.
• Build brand awareness through campaigns and content, and establish relationships with agencies, media partners and influencers.
• Develop partnerships and run co-marketing campaigns with external organisations.
• Lead offline activations, roadshows, exhibitions and customer engagement events.
• Monitor campaign performance, optimise spend and deliver measurable business outcomes.
• Lead, mentor and develop the marketing team.

Required profile

• Degree in Marketing, Business or a related discipline.
• 8-12 years of marketing experience, including at least 4 years in a leadership capacity.
• Experience in fintech, online brokerage, investment platforms or financial services.
• Proven track record managing integrated campaigns across multiple channels and working with agencies and influencers.
• Strong commercial acumen with budget ownership experience.
• Familiarity with regulated industries and compliance-focused marketing.
• Ability to lead teams in fast-paced growth businesses.

Required skills

• Customer acquisition, brand management and digital marketing.
• Strong analytical skills and data-driven decision-making.

What we offer

• The chance to shape the marketing direction of a high-growth fintech business.
• A visible leadership role with direct influence on commercial performance.
• Exposure to innovative investment products and technology-driven solutions.
• Ownership of both strategic and executional marketing initiatives.