Head of Marketing

About the role

The Head of Marketing leads Singapore's marketing strategy, budget and commercial performance, with a focus on customer acquisition, activation and retention. The role develops an integrated marketing approach across online and offline channels and partnerships, working closely with business leaders and regional stakeholders to lead a high-performing team and deliver measurable business impact.

Key responsibilities

• Own the marketing strategy, budget and performance targets, improving conversion across the customer journey and maximising long-term customer value
• Drive business performance by aligning marketing with commercial priorities and optimising marketing investment and ROI
• Lead integrated marketing across online and offline channels and partnerships, using market research, customer insights and competitive analysis to identify growth opportunities
• Develop locally relevant marketing strategies and engagement initiatives to strengthen brand awareness and market positioning
• Lead and develop the team, set clear objectives and performance expectations, and collaborate with Product, Business, Compliance and regional teams
• Oversee budgets, external partners and resources, and adapt strategies to changing market conditions
• Oversee marketing planning, budgeting and performance reporting, using funnel, cohort and campaign analysis, and monitor key indicators of acquisition, activation, retention, engagement, brand performance and ROI
• Ensure marketing activities comply with regulatory requirements and internal policies

Required profile

• 8+ years of experience in marketing, growth, business development or related commercial functions, including team and budget leadership
• Proven track record of driving customer growth and measurable commercial outcomes in Singapore
• Experience in fintech, digital investment/wealth platforms or financial services is preferred
• Demonstrated leadership, stakeholder management and cross-functional collaboration
• Excellent English communication skills; Mandarin is an advantage

Required skills

• Multi-channel marketing, partnerships, customer acquisition and lifecycle management
• Strong commercial acumen and analytical skills
• Ability to turn customer insights and data into business results