Home Renovation Content Marketer (12-Month Contract)

About the role

Carousell Group is looking for a Home Renovation Content Marketer for a 12-month contract. The role builds and grows Carousell Home's renovation channels on Instagram, TikTok and Xiaohongshu, telling the stories of real homeowners, contractors and interior design firms who renovate through Carousell. It is a content-heavy position, working closely with the Home Services marketing team and adapting in-app campaigns into social content.

Key responsibilities

• Build and own dedicated renovation channels on Instagram and TikTok, growing an audience of Singapore homeowners from zero.
• Plan and run the content calendar, publishing daily across IG Stories, posts, Reels and TikTok, covering renovation journeys, merchant interviews and project showcases.
• Produce content end to end: find and screen homeowners and merchants, brief them, plan storylines and storyboards, then film, edit and publish.
• Go on site with contractors and interior design firms to capture project photos and videos, and help merchants present their work better on Carousell.
• Manage the community by replying to comments, DMs and tags, and turning feature requests into new content.
• Adapt in-app campaigns such as push notifications, EDM and in-app placements into social content, and support campaign execution with assets and copy.
• Set baselines in the first 60 days, then track and report on reach, engagement, renovation enquiries and quality leads.
• Experiment with AI tools to speed up ideation, scripting and editing, and adapt content for different platforms.

Required profile

• 2-4 years of experience in content marketing or social media, with a portfolio of short-form video and social content you have planned, shot and edited yourself.
• Comfortable filming on location and directing homeowners and contractors on camera.
• Strong empathy for homeowners and a good intuition for content that resonates.
• A real interest in home renovation and interior design; having done a renovation in Singapore yourself is a plus.
• An active social media presence on platforms like Xiaohongshu, and Mandarin for XHS content, is a plus.

Required skills

• Video and image editing with tools such as CapCut, Canva or Premiere Pro.
• Understanding of in-app and CRM channels such as push and EDM, or the ability to pick them up quickly.
• Ability to identify what content works and iterate quickly.
• AI-native approach to accelerating output and testing.