Innovation Centre Manager

About the role

Singtel is looking for an Innovation Centre Manager to shape its FutureNow Innovation Centre (FIC), a flagship innovation showcase and strategic customer engagement platform. You will bring enterprise technologies and real-world use cases to life through storytelling, interactive showcases and personalised executive experiences, working closely with the Centre Director, Product, Sales, Solution Architects and technology partners. You will also lead the design and development of the new FutureNow Innovation Centre at the Comcentre office.

Key responsibilities

• Co-create industry- and customer-specific solution stories with Product, Sales, Pre-Sales/Solution Architects and ecosystem partners, and maintain a roadmap of showcases covering connectivity, 5G/6G, AI, edge computing, cybersecurity, IoT and other enterprise growth areas.
• Lead content development with internal stakeholders, creative agencies and technology partners, ensuring technical accuracy, brand consistency and compelling value propositions.
• Position the FIC as a platform for executive conversations and customer engagement, design personalised customer journeys for C-suite executives and leadership visits, and host and facilitate customer visits and demonstrations.
• Capture customer insights and feedback, track engagement outcomes and satisfaction, and coordinate follow-up with Account Managers.
• Manage day-to-day centre operations, including visit scheduling, visitor management, hospitality, vendor coordination, operating expenses, procurement and compliance with budgets and governance.
• Partner with the Centre Director on the design and development of the new FutureNow Innovation Centre, leading workstreams on spatial storytelling, interactive showcases and customer journeys, and supporting commissioning, content migration, training and handover.
• Engage ecosystem partners on showcases and use cases, and analyse customer feedback to recommend improvements to experiences and go-to-market messaging.

Required profile

• Bachelor's degree in Marketing, Business, Communications, Digital Media, Experience/Service Design, Technology or a related discipline; equivalent relevant experience may be considered.
• Around 7-10 years of experience in B2B customer experience, experiential or innovation marketing, content and showcase development, executive engagement or complex customer-facing programmes.
• Experience managing multi-stakeholder experience design, content development or physical-digital customer experience projects from concept to launch.
• Strong experience translating complex B2B technologies into customer stories and executive-ready experiences, and in design and storytelling (customer journey mapping, creative briefs, storyboarding).
• Good to have: experience redesigning or commissioning an innovation centre, showroom or similar space; exposure to cloud, AI, cybersecurity and telecom technologies; knowledge of exhibition production, AV/IT systems and immersive technologies; professional qualifications in project management, experience design or service design.

Required skills

• Project management, including stakeholder coordination, budgeting, vendor management and quality testing.
• Excellent communication, presentation and facilitation skills, with confidence engaging senior executives.
• Proficiency in project trackers, content repositories, Salesforce and reporting tools.
• Strong stakeholder management and independent project prioritisation.