Integrated Campaign Assistant Manager / Lead

About the role

PU Prime is looking for an Integrated Campaign Assistant Manager/Lead to turn a business priority into a campaign people actually remember. You will own campaigns from brief through launch, optimization and learning, working on brand and product moments such as new product launches, app campaigns, brand films, sponsorships, partnerships, seasonal moments and regional campaigns. The role sits at the intersection of strategy, creativity and execution.

Key responsibilities

• Lead end-to-end integrated campaign strategy for product launches, brand initiatives, partnerships, sponsorships and regional campaigns, translating business objectives and audience insights into concepts, messaging and activation plans.
• Own campaign development from concept to launch, coordinate activations across owned, earned and paid media, and manage timelines, budgets, resources and production deliverables.
• Act as central campaign lead, aligning Brand, Creative, Content, Social, KOL, PR, Performance Marketing, Product, Sales/BD and Regional Marketing teams, and present strategies and performance insights to senior management.
• Provide strategic creative direction, oversee creative and production partners, and adapt and localize campaign assets across channels and markets.
• Define campaign KPIs, monitor effectiveness with Performance Marketing, analyze results and recommend optimizations.

Required profile

• 5-7 years of experience in integrated marketing, brand, advertising, digital marketing, product marketing or related fields.
• Strategic and execution-oriented, with strong creative judgement and storytelling skills.
• Proactive, accountable and adaptable, able to navigate ambiguity and build processes in a fast-paced environment.
• Strong stakeholder management; experience in fintech, trading, financial services or technology is an advantage.