Integrated Marketing Communications Manager - Acquisitions (APAC)

About the role

TikTok is looking for an Integrated Marketing Communications Manager focused on acquisitions in the APAC region. The team works with cross-functional groups such as Product, Sales, Marketing, Trust & Safety and Global Marketing to build an annual calendar for the SEA team, activating several touch points that communicate TikTok's value proposition as a trusted entertainment platform.

Key responsibilities

• Develop and lead B2B acquisition marketing strategies to identify, engage and convert new clients through media and creative agencies, ecosystem partners and industry associations.
• Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination and performance reporting.
• Independently lead high-impact cross-functional projects with sales, product, finance, operations and regional stakeholders.
• Manage reporting processes such as OKRs, QBRs, annual planning and performance tracking of key initiatives.
• Analyze marketing channel performance, especially events and field marketing, to derive insights and scale best practices.
• Oversee marketing budget management, including resource allocation, governance, utilization tracking and reporting.
• Partner with regional and market teams to strengthen alignment and drive operational synergy across APAC.

Required profile

• Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
• Proven experience in customer acquisition, demand generation, lead management or business development, with a track record of lead generation, MQL conversion and pipeline growth.
• Ability to thrive in a rapid, agile and often ambiguous growth environment.
• Good understanding of the business landscape and culture across APAC markets.
• Team player with strong relationship-building and leadership skills.

Preferred qualifications

• Experience in acquisition, demand generation and lead generation, preferably from enterprise and SaaS companies.
• Excellent project management and ability to execute large volumes of work with high quality and attention to detail.
• Strong communication skills in a cross-functional, global role, and experience in media, advertising or technology industries.
• Passion for TikTok marketing and willingness to build something from the ground up.