Integrated Marketing & Communications Manager

About the role

The Integrated Marketing & Communications Manager sits in EDB's Brand, Marketing and Communications Division, which shapes Singapore's position as a premier business destination and communicates its investment facilitation and job creation outcomes to local audiences. The role suits a strategic thinker and strong writer who can move across marketing and communications functions and work closely with EDB divisions. It involves crafting narratives for diverse audiences, overseeing communications material and content assets, and running multi-channel campaigns.

Key responsibilities

• Campaign strategy and planning: design and run integrated campaigns combining earned, owned, paid and partnered channels, working with government agencies, companies, private organisations and media outlets while keeping brand consistency.
• Content development and creative direction: lead the creation of content assets and advertising creatives, collaborating with internal teams and external agencies.
• Communications and media outreach: develop communications material and identify media opportunities to highlight investment and job creation outcomes.
• Digital marketing and performance management: manage paid campaigns on digital and social platforms, improve online visibility and use data analytics to inform campaign optimisation.
• Project management: manage timelines, coordinate with external vendors and deliver campaigns on time and within budget.

Required profile

• Four to eight years of marketing and/or communications experience in the public or private sector.
• Familiarity with B2B marketing and the use of marketing technology and data to optimise campaigns is a plus.
• A keen interest in geopolitical, business and social trends.
• Good analytical and problem-solving skills, with the ability to distil issues, draw conclusions and propose solutions.
• Experience using social media to amplify content and engage audiences.
• Excellent written, communication and presentation skills.
• Ability to work independently and collaborate effectively across teams.